STRATEGIC COMMUNICATION
Portfolio
SALES PROMOTION AND SPONSORSHIP
As a new product, Freddies will need to find a way to enhance their online distribution to meet the needs of their growing customer base.
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This presentation clearly lays out consumer objectives and a consumer plan that includes a sponsorship recommendation with Railbird Festival, a social media post promoting a free shipping coupon, and social media/website recipe cards.
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This presentation was created for Cornett Advertising Agency and their client Buffalo Trace Distillery.
WRITTEN GUIDEÂ FOR FREDDIE'S
In addition to the presentation, my team also developed a written plan for our promotion and sponsorship ideas.
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This plan fully details the ISC techniques used to develop our plan. It also explains in more detail the different consumer objectives and how we plan to execute them.
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