RESUMÉ
2021
LinkedIn Profile: www.linkedin.com/in/haydengooding/
REPORTER, WRITER EDITER, UK STUDENT NEWS NETWORK
2018 - 2021
Responsible for story development of Lexington’s live newscast on Spectrum Cable.
Developed stories through interviews, shooting, editing and producing packages to reach 200,000 household viewers.
Participated as an Anchor and Reporter for live newscasts; Responsible for writing scripts for the teleprompter in Rundown Creator and creating on-air graphics in Adobe Premiere Pro.
Used Adobe Premiere Pro for editing packages and VO/SOT.
INTERN, UNIVERSITY OF KENTUCKY PUBLIC RELATIONS
Aug. 2020 - Nov. 2020
Assisted the UK PR and Marketing team in managing the University’s brand and web presence by writing press releases and creating social media content for UKNow publication.
Focused on writing event announcements, student recognition, and campus news centered around the College of Arts and Sciences.
Gathered research for releases by communicating with sources; Researched media outlet contact information to send press releases to.
Attended weekly meetings with UK PR staff to gather assignments and assist the team with any miscellaneous tasks.
DIGITAL CONTENT PRODUCER, WKYT NEWS, LEXINGTON, KY
2019 - 2020
Worked closely with Producers, Reporters and Digital Executives to promote best practices and grow social influence.
Responsible for creating, posting and updating web stories, publishing breaking news press releases, and photos for WKYT, WKYT.com and its’ related platforms including Facebook and Twitter.
Transformed 3 - 5 Reporter packages daily into written stories for WKYT.com and posted the stories to social media accounts.
Developed, wrote and edited COVID-19 updates announced during Governor Andy Beshear’s daily briefings.
Used Arc Publishing software to develop web stories; Created and sent out push notifications as needed for breaking news.
Searched through AP News Wires and sister stations to add additional content to both WKYT.com and social media accounts.
Used Google Analytics to track engagements and performance trends on WKYT’s social media posts.
MORALE COMMITTEE, UK DANCEBLUE
2020 - 2021
Chosen out of 300 applicants to lead and represent the DanceBlue organization.
Responsibilities include attending mini dance marathons and community events leading up to UK’s marathon, learning the line dance, attending workdays, meeting with assigned morale groups before the marathon, and providing energy to support dancers throughout the 24-hour marathon.
KAPPA DELTA SORORITY
2017 - 2021
Membership Committee:
Assisted the Recruitment Chair in developing recruitment plans to ensure potential new members are informed on what the chapter has to offer.
Developed ideas on how to retain membership and increase involvement among chapter members.
Girl Scout Committee:
In partnership with the local Girl Scout troops, planned and attended events to promote confidence in each girl from the troop while teaching the girls lessons on various life skills.